THE QR-AD
«Double Your Audience. Talk Mobile & Web.»

UPDATE (15.2.2010): On our most recent campaign, we encountered significantly higher click and scan rates than discussed in the following article.
As the QR-Ad campaign is still very new however, we will not adjust the numbers yet.
However we can give you a projection. If everything continues like this, we will reach over 6000 clicks and over 2100 scans per month which gives us a CTR of 1.34%, a SCR of 0.47% and a CTR+SCR combined of 1.81%.

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Click to see the QR-AD banner in real size (840x181px).

The QR-Ad, a new way of banner advertising
The QR-Ad is a new way of banner advertising, that addresses at the same time a web and a mobile audience. The results of our research show a significant increase of engagement.

The QR-Ad uses the banner format in two ways
a) as a normal banner to click, to go to a web destination page
b) as a support for a QR Code which can be scanned with a mobile phone equipped with a QR Code scanner.

The QR-Ad's hybrid usage makes the ad more valuable
We believe that the quality of a scan is more valuable than a click, as the mobile phone is first a more intimate setting and second it's viewer has made a bigger effort to access your page. There are also no competing windows/tabs open to divert the viewer of your message.
With an 75–80% scan2click rate (=on 100 clicks, there are 75–80 scans), you address a highly mobile audience.


COMPARISON OF COMMON CLICK-THROUGH RATES AND THE QR-Ad
In a Business Week article from November 12, 2007, it was said:

The percentage of people who respond to common "banner ads," the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. The so-called click-through rate for those ads on major Web destinations such as Yahoo! (YHOO ), Microsoft (MSFT ), and AOL (TWX ) declined from 0.75% to 0.27% during 2006, according to Eyeblaster, a New York-based online ad serving and monitoring firm. It says that last March the average click rate on standard banner ads across the whole Web was 0.2%. This reflects a surge in new ads and Web pages, fueled by the rise in social networks.

» QR-Ad: In comparison, we got a 0.39% click-through rate (CTR) on our QR Ad, and a significant 0.31% scan rate (SCR). Combined this brings us to 0.7%.


BANNER EXAMPLE
See here the banner and ideal QR Code size for http://qrcode.kaywa.com.
For current examples of QR Code Ad's, go to http://qrcode.kaywa.com

On other sites, you can also use a more classic format (300x250).




QR-AD PRICING AND STATISTICS ON QRCODE.KAYWA.COM

Position	Duration	Price	Page Impressions*	Clicks*	Scans*
Top	1 Month	Euro 7000.–	450'000-0.5 Mio	2000	1400-1600
Top	2 Weeks	Euro 4000.–	225'000-0.25 Mio	1000	700-800
Top Second	1 Month	Euro 4500.–	450'000-0.5 Mio	1500	not enough data
Top Second	2 Weeks	Euro 2500.–	225'000-0.25 Mio	750	not enough data

* Page Impressions, Clicks and Scans are projections based on statistics gathered during the period of December 11, 2009 till February 9, 2010.


GEOGRAPHIC DISTRIBUTION
(Top Ad Clicks: Period: 54 days, 18.12-10.2. | Source: http://bit.ly)




QR-AD HOW-TO
We need from you the following:

• Mobile Destination Page URL
• Banner (Supersize Format: 840x181px)
• Web Destination Page

1. Tell us for how long and in what position (top, second top), you want to run the QR-AD. Period always start 1st of month or 16th of month. Minimum duration is 2 weeks, or 1st-15th, 16th-end of month.
2. We create the QR Code, which you later can track
3. Integrate the QR Code in your banner design (840x181px)
4. Send us the banner ad
   + mobile destination address (URL)
   + traditional web destination address (URL)
5. We send you back the statistics access for web (PI's, Clicks) and QR Code (Scans).
6. Once your QR-AD is live, you can verify your statistics anytime.

SPECIAL OFFER!
For clients starting an annual contract (PUA1Y) on our QR Code Management solution, we offer two weeks for free in second top position.
See pricing of the PUA1Y in the QR CODE Pricing Powerpoint. Dowload it here.


CONTACT
Call +41 43 818 29 40 or skype: roger.fischer
See also our contact page at #kaywazh

Since this morning we have on some of our blogs a response time problem. We are currently checking what causes the problem.

We will update you on our DokoDare #kaywazh place page for upcoming news.

UPDATE: Seit 13:55 sind wir mit allen Blogs und Projekten wieder online.

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Projekte und Blogs, die bei init7 gehostet sind, sind seit 12 Uhr mittags offline. Init7 (zurzeit selbst offline) teilt mit, dass sie an der Behebung des Problems arbeiten.

Drücken wir die Daumen, dass init7 bald wieder online geht.

UPDATE:
The problem is solved since 15 minutes. All is up again. Thank you for your patience if you had to suffer from it.


One of our server centers (init7) is down for unknown reasons yet. The people of the server center are already working on it and we hope we are up again in no time.

MAINTENANCE TODAY FROM APPROXIMITELY 6 p.m. to 12 p.m.

We will be performing maintenance on some of our servers on Tuesday, August, 5 2008, between 6 p.m. and 12 p.m.

Actual maintenance is expected to take approximately three hours though services provided may be intermittently unavailable during the entire maintenance window.
During maintenance, the Kaywa sites and other sites hosted on Kaywa servers will be unavailable.

If you have questions or experience unexpected difficulties after the maintenance window, please contact us at +41 43 818 29 40 or send a support ticket via http://support.kaywa.com.

QR Codes
Here an overview of the QR Codes of all political parties on NZZvotum. Use the Kaywa Reader to scan the QR Codes. (See with your operator for data charges. Normally and without a flat rate, they are under CHF 0.10 per page.)

SMS Alerts
To subscribe, send an SMS to 202 with the bold keywords you find below (ex. Alert 2100003 for SP). You will then get notified by SMS everytime a new post is published. Cost: CHF 0.20 per SMS.
To unsubscribe, send an SMS to 202 with Alert 2100003 STOP.

SVP: Alert 2100002		SP: Alert 2100003		FDP: Alert 2100004
GP: Alert 2100005		CVP: Alert 2100006		EVP: Alert 2100007
GLP: Alert 2100008		EDU: Alert 2100009		AL: Alert 2100010

Around 16:15 we had some problems with a malicious attack on one of our old frameworks resp. servers at hoster Cybernet. We could fix the problem pretty quickly.

At the same time, Cybernet opted for a complete shutdown without informing us. And then the nightmare began. It was impossible to reach anybody for hours or when we finally did, it still took hours to get someone to bring us back. So it was only around 20:30, we were back.

We are deeply sorry for the inconvenience caused and we are also very upset by the behaviour of Cybernet.

Next time, we expect that we are contacted first - normally this could have been solved without a shutdown in less than 30 minutes. We care for our customers. And we just expect the same from our hosters.

HAPPY NEW YEAR! AKEMASHITE OMEDETOU GOZAIMASU!

If you happen to be in Switzerland, it's possible that you will spot the chinese new year poster of the golden pig. It's size is A2 and it offers several QR Code goodies. The result of one of the codes only works in Switzerland, but all the others are open to everyone.

For the downloads behind some of the codes, be aware of the data rates of your provider. From our side everything is offered for free, unless the SMS where normal SMS rates of CHF 0.20 apply.

Download Poster as PDF:
Enjoy The Auspicious Year of the Golden Pig.

See also NDK's New Year Announcement (Picture of NDK's Gong Xi Fa Cai! in case the URL is no longer available)


Download the Kaywa Reader to scan QR Codes
Kaywa Reader, available and tested phones*

* there are more phones which are supported as people who downloaded the reader tell us frequently, but we haven't tested them yet.

Tomorrow, the third edition of Musicstar (aka American Idol, Superstar) will start on Swiss National Television. Kaywa provides the blogs for the candidates.

What's special is that the candidates can moblog their videos right from their mobile phone and everyone can then see their flash-movies some seconds later (see Sandros and Muhammeds Videos below).*
Another thing to mention are the mobile tags aka QR Codes which give an easy access to the mobile version of their blogs.

Although we know that the candidates are working hard (currently from 7 a.m. to 1 p.m) and that their main aim is to perform at their peak, we hope they still find some time to blog. And hey, blogging is not like schoolwork, it's freewheeling and random thoughts, images and videos. And it's a great way to offer something to your fans from behind the scene.

Currently the following blogs are open (one "hope candidate" will join them next week):

Albresha
Börni
Brian
Fabienne
Luca
Monica
Muhammed
Rebecca
Sandro

We wish you good luck and a very good time.


HOW TO GO TO THE MOBILE VERSION OF THE BLOGS


2021700002

To go to the mobile version, we use the example of Albresha's Blog:

1. Scan the mobile tag on the left with the Kaywa Reader
2. Send a SMS to 202 with QR 2021700002 (works only in Switzerland)

ALTERNATIVES:

1. Type 2021700002 in your Kaywa Reader ("Options", then "Enter short code")
2. Create a QR Code with http://d.kaywa.com/2021700002 to read it with any QR Code Reader at qrcode.kaywa.com. See the result here.

* A similar technology from Kaywa is already in use on rebell.tv, but Rebell takes his videos with a digital video camera.

Kaywa is looking for a Junior Developer (70-100%) in it's «Social Software (Web)» division at the Zurich head office.




Basic Requirements:

• Self-organizing, Integer, Accurate
• Open Communication
• Quick Understanding
• Good Knowledge of Web Standards
• English

Required Computer Skills:

• OO Programming
• PHP 5
• XHTML
• CSS
• XSLT
• XML
• Linux
• MySQL

Nice to have:

• XML-RPC
• Apache
• French and/or German
• «Community Skills»

Working Place:
Kaywa AG
Technoparkstrasse 1
8005 Zurich

Percentage
70-100%

Send us your application via email to work@kaywa.com. We would be glad if you can already tell us about your idea of salary and the earliest date to start.

For more information, please call Roger Fischer at +41 43 818 29 40 or send an email.


«Diversity@Kaywa»:
If there are equal candidats of both sexes in the final round, candidatures of women will take precedence.