First Step:
Design QR Code for vog.it (PDF)

Next Step:
Design QR Code for vog.it (PDF)

Scan and watch James Bond in a very new role.

One of the many projects, we did recently. More to come...

The non-commercial QR Code Generator made over 1 Mio Page Impressions in November, - 1'086'808 Page Impressions to be correct.

QR-AD
The QR-AD on it, is also doing very well:
9'857 Clicks, see Stats made public
4'946 Scans, see Stats made public
CTR = 0.91%, SCR = 0.46%, CTR+SCR= 1.37%
See also: What one QR-Ad can add: Page Impressions, Clicks, QR Code Scans


2 Weeks QR-AD for free with the Annual Offer (PUA1Y)
The use of the QR-AD placement for 2 Weeks is included in our commercial annual offer (PUA1Y) for the creation and tracking of QR Codes incl. "direct scan to site" Kaywa Reader.

PUA1Y Pricing per Year
6000 Euro (with 12'000 Scans)
or
9600 Euro (unlimited Scans)

See Pricing for the commercial offer: QR Code Pricing (Powerpoint)
See also our QR Code Guide (PDF) for the difference between non-commercial and commercial.

Nach dem QR Code Scan:



CHOU Meng-Lin hat bereits bei der Auslieferung etwas zu den Tees der Selection gebloggt: 18/6: Shui Tang Sommerselektion

Shui Tang, seit heute wieder offiziell offen.
Shui Tang auf DokoDare: http://dokodare.kaywa.com/shuitang
Shui Tang und QR Codes

Example of a QR-Ad for Les Halles in Zurich:
Click here for original size (840x180).
The QR goes to Mobile Version and the Click to Web Version.


After almost six months, I had to update our latest numbers on Page Impressions, Clicks, Scans at Kaywa's free QR Code Generator.

In January I wrote the post QR Code Scans versus Clicks. An astounding ratio of 0.57 and in February The QR-Ad, a new way of banner advertising

Recently Roger Smolski from 2d code published the Verizon/ScanLife QR Code Case Study (PDF) on his blog.
The number of scans within 3 months was 150'000, and 87% came from Android alone.

150'000 - that's a fine number for a new technology as QR Code and shows that the US is not only leading in mobile smartphones now (iPhone, Android), but is also rapidly adopting QR Codes.

As we have this number, I tried to find out what one QR Code Ad at qrcode.kaywa.com could have added to the campaign. Keep in mind that I take global numbers (US alone makes about 1/6 of clicks and 1/3 of scans).

I came to this results which I first published as a comment on the 2d code blog:

I quickly estimated what one QR-Ad (in second position) at qrcode.kaywa.com could have added to the campaign.

The results are quite interesting. In 3 months one QR-Ad makes:
- 18'620 Clicks
- 7'230 Scans
- 25'850 TOTAL (Clicks+Scans) = Scan2Click Ratio: 0.39


This is a whopping 17.23% (of 150'000) Clicks and Scans combined, Scans still at 4.82%.


Currently we have about 610'000-650'000 Page Impressions per month on qrcode.kaywa.com, so for 3 months it’s getting near the 2 Mio Mark. (End of January 2010 we were still at 450'000 PI’s, so growth over 4 months was 45%)

For clicks it is roughly 1% CTR (Click Through Rate) and 0.38% SCR (Scan Through Rate).
Scans+Clicks Trough Rate together: 1.38%

To get an idea about locations, check our bit.ly stats:

Clicks:
http://bit.ly/bcVT1O+

Scans:
http://bit.ly/bjuCBk+

Cross post from : All about Mobile Life

Shui Tang beschreitet neue Wege in der Markenkommunikation durch den innovativen Einsatz von QR Codes mit mobiler Site und Shop. Visitenkarten, Teepackungen, Print- und Online-Inserate - sie alle verbinden die reale mit der digitalen Welt.

Eine ausführliche Beschreibung zum Einsatz von QR Codes bei Shui Tang findet man auf: http://www.shuitang.ch/qrcode

Hier nur die Beispiele des Print- und Onlineinserats, die zurzeit auch in der Werbewoche erscheinen:

Printinserat (3.12./16.12.2009)



A Li Shan QR Code




iPhone Screes nach Scannen des QR Codes



Online-Inserat




Siehe auch:
Extended Packaging with Shui Tang


* Shui Tang, der Ort des schönen Wassers, ist ein Teehaus an der Spiegelgasse 26 in Zürich, das auserlesene Tees aus Taiwan, China und Japan zur Degustation und zum Verkauf anbietet. Zur Degustation des Tees führt Shui Tang auch ein einzigartiges Sortiment von Teezubehör: edelste Keramik, Lackwaren sowie Holzteeschiffe und -utensilien.

Shui Tang | Liquid Delicacies
Spiegelgasse 26 | CH-8001 Zurich
info@shuitang.ch | +41 44 555 91 61
Mobil: http://m.shuitang.ch

Shui Tang, the teahouse in Zurich, Switzerland
http://www.shuitang.ch


Click image for a bigger one or download image as zip file

QR Code goes directly to:




More at mobile.kaywa.com Extended Packaging

We published a german post about our work on Shui Tang and more recently an english post on mobile.kaywa.com.

Why do we like the work regarding Shui Tang?
Because it simply is a great client - it's not often that you can work for one of the rare tea masters in Oolong tea.

Secondly we can show where QR Codes benefits a business. And even if only the business cards with QR Codes are out there in real, the feedback within a week was already asthonishing.
The QR Code has inspired the people from #limitedstock near #shuitang as well as Stephan from #coffeepoint in Zug.
And today we even had a call from a person at #daimlergbmpw who has seen our work on Shui Tang .

Here are already the slides which Roger Fischer will present at MoMo no. 6 at #semperaula :
Mobile Tags : QR Codes & Co. (Powerpoint File)

And here is the #semperaula Sticker as PDF. During the demos outside, Roger will show and explain how QR Codes and DokoDare can be used for places and events.