Download the Kaywa Reader and spread some QR Code love!


Kaywa Reader is lightning-fast and easy-to-use; it is simply the most beautiful QR Code scanner around. It is also the only one that lives by the saying ,“a picture is worth a thousand words“. And amazingly it still comes totally free! Check out our QR generator at http://qrcode.kaywa.com to create your own QR Codes and start scanning.


SCANNING CODES HAS NEVER BEEN EASIER
Open the Kaywa Reader, point your phone at the QR code and it will automatically detect the code. That's it! No need to login, no need to take a photo or press a „Scan“ button like with other apps, just scan and enjoy the content!


WHY WOULD I USE A QR CODE READER?
QR stands for Quick Response; QR Codes allow you to get content as easy as pointing the camera at it.
You have probably noticed  printed ads with 2D barcodes while perusing magazines and newspapers or during shopping.  Many companies now use QR codes to deliver special promotions, coupons, contest entries or videos to a great extent. A 2D barcode scanner is your best shopping companion, connecting you with discounts and special offers!
QR codes can do many things (for example play a video, create a Facebook Like, scan to buy, tweet, etc), and you will always be prompted to tap to take the relevant action.

For example:
If the code encodes a web address (URL), we will redirect you to the website.
If the code encodes contact information (vCard) the Kaywa Reader will show you the contact information and allow you to add that contact to your address book.
If the code encodes a text message, you will see the text message and with one click you can send it.

Kaywa not only brought QR Codes to the West in 2006, its reader was also featured by Google, Nokia, the Pet Shop Boys and TIM as their QR Code Reader of choice. Lifehacker, the New York Times, the Economist, the New York Post and many other influential blogs, websites and newspapers on the other hand have always pointed to qrcode.kaywa.com to generate QR Codes.  

FEATURES
- Scanning all types of codes
- Detecting codes automatically
- Resolving URL’s, so that you see where you are going
- History with scan image context  and geolocation
- Our QR Code Generator http://qrcode.kaywa.com to create your own qr codes for free and share them with friends.


SUPPORT & WE LOVE YOUR FEEDBACK
Our offices in Zurich, Switzerland and San Francisco, USA love to hear your feedback and Kaywa engineers worldwide are constantly optimizing the Kaywa QR Code reader to give you AWESOME.
We strive for excellence and we hope you support us on this journey by rating us and giving us valuable feedback. If you are having any issue with our QR reader app, please let us know at support@kaywa.com.


PS: The Kaywa Reader is also available on Android aka Google's Play Store.

The Kaywa Ticket Scanner App is now also available for iPhones and iPads:
Kaywa Ticket Scanner App available on iTunes.

Or download it directly via QR Code:



See also:
Kaywa Ticket Scanner App for Android


Shortly we will announce some major events using Kaywa Ticket. So stay tuned!

Marlene QR Code in the Kaywa Reader for iPhone




Design QR Code Process

First Step:
Design QR Code for vog.it (PDF)

Final Step:
Design QR Code for vog.it (PDF)

Final Ad
Marlene QR Code on Poster (PDF)

Scan and watch James Bond in a very new role.

One of the many projects, we did recently. More to come...

The non-commercial QR Code Generator made over 1 Mio Page Impressions in November, - 1'086'808 Page Impressions to be correct.

QR-AD
The QR-AD on it, is also doing very well:
9'857 Clicks, see Stats made public
4'946 Scans, see Stats made public
CTR = 0.91%, SCR = 0.46%, CTR+SCR= 1.37%
See also: What one QR-Ad can add: Page Impressions, Clicks, QR Code Scans


2 Weeks QR-AD for free with the Annual Offer (PUA1Y)
The use of the QR-AD placement for 2 Weeks is included in our commercial annual offer (PUA1Y) for the creation and tracking of QR Codes incl. "direct scan to site" Kaywa Reader.

PUA1Y Pricing per Year
6000 Euro (with 12'000 Scans)
or
9600 Euro (unlimited Scans)

See Pricing for the commercial offer: QR Code Pricing (Powerpoint)
See also our QR Code Guide (PDF) for the difference between non-commercial and commercial.

Nach dem QR Code Scan:



CHOU Meng-Lin hat bereits bei der Auslieferung etwas zu den Tees der Selection gebloggt: 18/6: Shui Tang Sommerselektion

Shui Tang, seit heute wieder offiziell offen.
Shui Tang auf DokoDare: http://dokodare.kaywa.com/shuitang
Shui Tang und QR Codes

Example of a QR-Ad for Les Halles in Zurich:
Click here for original size (840x180).
The QR goes to Mobile Version and the Click to Web Version.


After almost six months, I had to update our latest numbers on Page Impressions, Clicks, Scans at Kaywa's free QR Code Generator.

In January I wrote the post QR Code Scans versus Clicks. An astounding ratio of 0.57 and in February The QR-Ad, a new way of banner advertising

Recently Roger Smolski from 2d code published the Verizon/ScanLife QR Code Case Study (PDF) on his blog.
The number of scans within 3 months was 150'000, and 87% came from Android alone.

150'000 - that's a fine number for a new technology as QR Code and shows that the US is not only leading in mobile smartphones now (iPhone, Android), but is also rapidly adopting QR Codes.

As we have this number, I tried to find out what one QR Code Ad at qrcode.kaywa.com could have added to the campaign. Keep in mind that I take global numbers (US alone makes about 1/6 of clicks and 1/3 of scans).

I came to this results which I first published as a comment on the 2d code blog:

I quickly estimated what one QR-Ad (in second position) at qrcode.kaywa.com could have added to the campaign.

The results are quite interesting. In 3 months one QR-Ad makes:
- 18'620 Clicks
- 7'230 Scans
- 25'850 TOTAL (Clicks+Scans) = Scan2Click Ratio: 0.39


This is a whopping 17.23% (of 150'000) Clicks and Scans combined, Scans still at 4.82%.


Currently we have about 610'000-650'000 Page Impressions per month on qrcode.kaywa.com, so for 3 months it’s getting near the 2 Mio Mark. (End of January 2010 we were still at 450'000 PI’s, so growth over 4 months was 45%)

For clicks it is roughly 1% CTR (Click Through Rate) and 0.38% SCR (Scan Through Rate).
Scans+Clicks Trough Rate together: 1.38%

To get an idea about locations, check our bit.ly stats:

Clicks:
http://bit.ly/bcVT1O+

Scans:
http://bit.ly/bjuCBk+

Cross post from : All about Mobile Life

Shui Tang beschreitet neue Wege in der Markenkommunikation durch den innovativen Einsatz von QR Codes mit mobiler Site und Shop. Visitenkarten, Teepackungen, Print- und Online-Inserate - sie alle verbinden die reale mit der digitalen Welt.

Eine ausführliche Beschreibung zum Einsatz von QR Codes bei Shui Tang findet man auf: http://www.shuitang.ch/qrcode

Hier nur die Beispiele des Print- und Onlineinserats, die zurzeit auch in der Werbewoche erscheinen:

Printinserat (3.12./16.12.2009)



A Li Shan QR Code




iPhone Screes nach Scannen des QR Codes



Online-Inserat




Siehe auch:
Extended Packaging with Shui Tang


* Shui Tang, der Ort des schönen Wassers, ist ein Teehaus an der Spiegelgasse 26 in Zürich, das auserlesene Tees aus Taiwan, China und Japan zur Degustation und zum Verkauf anbietet. Zur Degustation des Tees führt Shui Tang auch ein einzigartiges Sortiment von Teezubehör: edelste Keramik, Lackwaren sowie Holzteeschiffe und -utensilien.

Shui Tang | Liquid Delicacies
Spiegelgasse 26 | CH-8001 Zurich
info@shuitang.ch | +41 44 555 91 61
Mobil: http://m.shuitang.ch

Shui Tang, the teahouse in Zurich, Switzerland
http://www.shuitang.ch


Click image for a bigger one or download image as zip file

QR Code goes directly to:




More at mobile.kaywa.com Extended Packaging